OXYTOCIN, often referred to as "the love hormone" or "love drug" for its roles in sexual bonding, is a hormone that is secreted In both men and women. It is linked strongly to orgasm, sexual behavior, and bonding. Oxytocin can increase libido and orgasms and reduce stress and anxiety. It may also help mitigate cravings and appetite for those also looking to reduce their calorie consumption. Taking oxytocin before or during sex has been shown to increase overall sexual satisfaction in a number of different parameters, such as the enhancement of the sensation of orgasm.